COMMITMENT BETWEEN GENERATIONS,
BUILDING OUR LEGACY
“Memória Votorantim” is the area that takes care of preservation and knowledge creation based on the history of Votorantim and its entrepreneurs.
Beginning a new phase, in 2017; on the eve of Votorantim´s centenary, our initiatives and position were reviewed, in quest to advance its contribution and historical commitment.
Using the principle that history is not just the past, that we carry history with us and make it as an existing present, the Memória Votorantim started a new phase.
Supported by knowledge management, “Memória Votorantim” extends its understanding from memory center to a historical record center and production content that deepens the understanding of the company and its employees, as well as the society, concerning Votorantim´ s path, its enterprising family and the relation with the Brazilian history.
“Memória Votorantim” keeps archives of a story that begins in 1918. Always as a family business, Votorantim is the result of four generations of leadership from an entrepreneurial family. By itself an excellence, since there are just a few family businesses that could reach this longevity and last for generations.
In its roots, by one side, a Portuguese immigrant, Antonio Pereira Ignacio, who arrives in Brazil as a child and becomes a merchant and industrialist in São Paulo City, which was growing as a metropolis right at the beginning of the 20th century. On the other hand, the young José Ermírio of Moraes, originally from the Estate of Pernambuco, Brasil, born from a family who was dedicated to the sugar mills business, but who decided to take a different path studying in the United States and later settling in the city of São Paulo.
The combination of these two men creates Votorantim as we know it and inaugurates a visionary and enterprising history. The chapter on the entrepreneurial family also begins, with the marriage of Helena Pereira, daughter of Antônio Pereira Ignacio, with José Ermírio de Moraes, and the birth of his four children: José Ermírio de Moraes Filho, Antônio Ermírio de Moraes, Maria Helena Moraes Scripilliti and Ermírio Pereira de Moraes.
Pioneers and entrepreneurs, José Ermírio de Moraes and his progenies had economic, political and social influence on Brazilian´s history consolidating their businesses always attending and anticipating the country´s needs. They also marked their trajectory by social conscience, support to education, health and culture.
Family´s third generation, in commitment of their parents and grandparents´ s legacy, remains in the right direction of business and launched Votorantim to the world, marking its footprint as per today in 23 countries. The fourth generation is increasingly approaching leadership and is already taking part of some governance instances.