Commitment between generations, building our legacy
Memória Votorantim is the area that takes care of the preservation and production of knowledge from the history of Votorantim and its entrepreneurs.
Starting in a new phase, in 2017, on the eve of the centenary of Votorantim, the area reviewed its purpose and position, seeking to advance its contribution and historical commitment.
Having as a conviction that history is not only the past, from which we carry history with us and do it in the present, Votorantim Memory ushered in a new phase of work.
Based on knowledge management, the area extends its understanding of a memory center to a center of historical record and content production that deepens the understanding of the company and its employees as well as of the society regarding the trajectory of Votorantim and the family entrepreneur and its relation with the history of Brazil.
Caravan of the Sorocabana Press Association, with Antonio Pereira Ignacio at the front. Sorocaba, 1939.
Memória Votorantim keeps records of a story that begins in 1918. Always as a family business, Votorantim is the fruit of the leadership of four generations of the entrepreneurial family. By itself a merit, since there are few family businesses that reach this longevity and last for generations.
In its origins, on the one hand, a Portuguese immigrant, Antônio Pereira Ignacio, who arrives in Brazil as a child and becomes a merchant and industrialist in São Paulo, which became a metropolis in the early 20th century. On the other hand, the young Pernambuco José Ermírio Moraes, from a family dedicated to sugar mills, but that took new directions, studied in the United States and settled in São Paulo.
The union of these two men leverages Votorantim that we know today and inaugurates a visionary and entrepreneurial history. He also inaugurated the chapter on the entrepreneurial family, with the marriage of Helena Pereira, daughter of Antônio Pereira Ignacio, with José Ermírio de Moraes, and the birth of his four children: José Ermírio de Moraes Filho, Antônio Ermírio de Moraes, Maria Helena Moraes Scripilliti and Ermírio Pereira de Moraes.
Pioneers and entrepreneurs, Jose Ermírio de Moraes and his sons had economic, political and social influence in the life of the country and consolidated their businesses always attending and anticipating the needs of Brazil. They also marked their trajectory by social conscience, support to education, health and culture.
The third generation of the Family, in commitment to the legacy of their parents and grandparents, remains in the direction of business and launched Votorantim to the world, being in 23 countries today. The fourth generation is increasingly approaching leadership and is already part of some instances of governance.
Certain that our history is made by the commitment between generations - those that have passed, those that are here and those that will come - we invite everyone to be part and build our present and our future.